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“Product of Canada” have a higher threshold of Canadian content (98%), while “Made in Canada” are subject to a 51% threshold of Canadian content but should be accompanied by a qualifying statement indicating that the product contains imported content. In both cases, the last substantial transformation of the product must have occurred in Canada.
The Guidelines, and industry compliance with them, will promote clarity and assist consumers in understanding the meaning of “Product of Canada” and “Made in Canada” claims, and in making informed purchasing decisions.